New York 2011: 2012 Nissan Versa offers 33 mpg for $10,990. Revealed "simultaneously" as the new Tiida in Shanghai, the 2012 Nissan Versa drove onto the stage here at the 2011 New York Auto Show spouting some impressive numbers: 33 miles per gallon (combined, and 30 city/37 highway) for the low, low price of $10,990. Sure, 33 ain't nothing compared to a Toyota Prius, but you could buy two Versas for the price of a Prius, and $10k buys a lot of gas at 33 mpg.This is exactly the kind of thinking that Nissan wants car buyers to do, and the company is encouraging this train of thought by branding the Versa with its Pure Drive efficiency label – first applied to cars in Europe in 2008. The 2012 Versa, sporting a 1.6-liter DOHC four-cylinder engine and weighing 150 fewer pounds than the previous generation model, will be the first Pure Drive vehicle in the U.S. Speaking at the show, Nissan's executive vice-president of the America, Carlos Tavares, said that this "is a real car, complete with air conditioning, vehicle dynamic control, CD/radio with aux in, electric-assisted steering and 15-inch wheels and tires."
Tavares said the Versa is already the best selling car in it's segment, and we can see Nissan selling quite a few of these if the numbers talked about today bear themselves out on the road.
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